Privacy Policy

1) Who we are and how to reach us

Threshold Inc. is the entity responsible for the information practices described in this Policy.

• Mailing address: 1887 Whitney Mesa Dr #2173, Henderson, NV 89014
• Email: accounts@threshhold.com
• Phone: (702) 710-1925

2) Scope of this Policy

This Policy applies to information handled through:

• Our public website and interactive tools, including the Operational Friction Score;
• Our contact, demo-booking, and email communications, including outbound outreach;
• Information we access or receive while delivering Services to a client.

Where Threshold delivers Services under a separate written agreement, such as our Master Service Agreement, and that agreement or a related data or access agreement addresses a specific data-handling matter, the more specific written agreement governs that matter. This Policy describes our general practices and our baseline commitments.

3) Information we collect

3.1 Information you provide to us

We collect information you choose to provide, including when you:

• Submit a contact form, request a demo, or otherwise reach out to us;
• Use an interactive tool such as the Operational Friction Score, where you may provide information about your organization’s size, revenue range, industry, tools, and how work flows. The Operational Friction Score does not require an email address to produce a result;
• Correspond with us by email or reply to our outreach.

This may include your name, organization, email address, phone number, role, and the contents of your messages.

3.2 Information collected automatically

When you visit our website, we and our service providers may automatically collect limited technical information, such as IP address, browser and device type, pages viewed, referring pages, and timestamps. We use a small number of technologies for this purpose:

• Essential operation: information necessary to serve and secure the website;
• Error monitoring: we use a third-party error-monitoring service to detect and diagnose technical problems. This service may record diagnostic information about errors and the requests that caused them;
• Analytics, where used: aggregate usage information that helps us understand how the website is used.

We aim to keep tracking on our public website minimal and privacy-preserving. See Section 7 for more on cookies.

3.3 Information from public and outbound sources

As part of our outreach to prospective clients, we may compile business contact information from public, semi-public, and licensed sources, such as publicly available organization records, nonprofit filings, and organization websites. This information generally relates to organizations and the professional roles within them, not to individuals in a personal capacity.

We use this information only to send relevant, identified business outreach, and we honor opt-out requests as described in Section 8.

3.4 Client information during Services

When you engage Threshold for Services, we may be granted access to systems, documents, and data needed to build and operate an agreed workflow. This can include the personal data your organization handles about the people it serves, such as customers, members, or supporters. We treat this information as belonging to the client and handle it according to the commitments in Section 5 and any separate written data or access agreement.

4) How we use information

We use information to:

• Operate, secure, and improve our website and tools;
• Respond to inquiries, schedule conversations, and provide requested information;
• Produce the result of an interactive tool you choose to use, such as a friction score and a recommended first workflow;
• Send relevant business communications and follow-ups, subject to your right to opt out;
• Deliver, support, and improve the Services we provide to clients;
• Comply with legal obligations and enforce our agreements.

We do not sell personal information.

5) Our client data commitments

When Threshold accesses client systems or data to deliver Services, we operate under the following commitments:

• Minimum necessary access. We request only the access necessary to build and operate the agreed workflow.
• Client data stays client-owned. Information you provide or that we access on your behalf remains yours.
• Your data is not used to train public models. We do not use client data to train publicly available or general-purpose models.
• Human review before important action. Agentic loops are designed so that a person reviews before any outward-facing or otherwise consequential action is taken.
• Access is scoped to the agreed workflow. We do not use granted access for purposes outside the agreed scope.
• Expectations are clarified before implementation. Before we begin work that requires access, we clarify what systems we need, what data we do not need, who at Threshold can access it, and how access will later be reduced or removed.
• Third-party processing is clarified in advance. Where a workflow relies on a third-party tool or model provider, we clarify the relevant processing expectations before implementation.
• Deletion and retention are addressed at setup and handoff. Deletion, retention, and access-reduction expectations are addressed during setup and again at handoff.
• A written data and access agreement. Before work that requires access to sensitive systems or data, we put a simple written data and access agreement in place.

Where a separate written data or access agreement applies to an engagement, that agreement governs the specific terms of access, processing, retention, and deletion for that engagement.

6) Service providers and third parties

We use a limited set of service providers to operate our business, such as hosting, email and scheduling, error monitoring, and, where a workflow requires it, tool and model providers. These providers process information on our behalf or as part of a workflow you have approved, and only as needed to provide their function.

For client engagements, any third-party tool or model provider involved in a workflow is clarified before implementation. We do not direct client data to providers for the purpose of training public models.

We may also disclose information when required by law, to protect our rights or the safety of others, or in connection with a merger, acquisition, or sale of assets, subject to this Policy.

7) Cookies and similar technologies

We use only the cookies and similar technologies needed to operate and secure the website and, where applicable, to understand aggregate usage. We do not use our public website to build advertising profiles. Most browsers let you refuse or delete cookies; doing so may affect how parts of the website function.

8) Email and outbound communications

When we send business outreach, we identify ourselves clearly, use accurate sender and subject information, and include a way to opt out. If you tell us you are not interested, or otherwise ask us to stop, we will stop and will add you to our suppression list so you do not receive further outreach from that campaign.

Our commitments for outbound email:

• We use a clear, real sender identity and do not use deceptive subject lines.
• Every outbound message includes an opt-out path, and opt-out requests are honored promptly.
• We maintain a suppression list and do not knowingly re-contact people who have opted out.
• Our physical postal address is available on this website, including in the site footer and in Section 1 of this Policy.

To opt out at any time, reply to any message asking us to stop, or email accounts@threshhold.com.

9) Data retention

We retain information for as long as needed for the purposes described in this Policy, to provide and support the Services, to comply with legal obligations, to resolve disputes, and to enforce our agreements. For client engagements, retention and deletion of accessed systems and data are addressed at setup and handoff and in any applicable written data or access agreement. We may keep limited records, such as suppression-list entries and routine backups, as needed to honor opt-outs and to operate securely.

10) Your choices and rights

Depending on where you live, you may have rights regarding your personal information, including the right to request access to it, to request correction or deletion, and to opt out of certain communications. You can:

• Opt out of our outreach by replying to a message or emailing accounts@threshhold.com;
• Request access to, correction of, or deletion of personal information we hold about you;
• Ask questions about how your information is handled.

To make a request, contact us at accounts@threshhold.com. We will respond consistent with applicable law. We will not discriminate against you for exercising these rights. Where we handle information on behalf of a client, we will direct certain requests to that client as the party responsible for the underlying data.

11) Security

We maintain commercially reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, use, or disclosure, and we limit who at Threshold can access client data. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12) Children’s privacy

Our website and Services are intended for businesses and organizations and are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

13) Third-party links and services

Our website may link to third-party sites and services that we do not control, such as our publication on Substack and any scheduling tool we use to book conversations. Their privacy practices are governed by their own policies, and we encourage you to review them.

14) Changes to this Policy

We may update this Policy from time to time. When we do, we will revise the “Last Updated” date above. Material changes will be reflected on this page, and your continued use of the website or Services after an update indicates acknowledgment of the revised Policy.

15) Contact us

Questions about this Policy or our information practices can be directed to:

• Threshold Inc.
• 1887 Whitney Mesa Dr #2173, Henderson, NV 89014
• accounts@threshhold.com
• (702) 710-1925